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Blog How High Up Apple China's Charts Can Powder Monkeys Climb? Nov 29, 2012 By: by Henry Fong DAY 1, NOVEMBER 19: Yesterday at 11:35 am Shanghai time, our latest iPhone game,, hit Apple’s App Store in China.

It’s a very cool, casual RPG/strategy/arcade/adventure hybrid set in a post-apocalyptic future where monkeys and insects fight for world domination, and the player is a monkey pirate captain who must conquer islands and defeat insects in ship-to-ship combat. (Yeah, really – trust us, it works.) We love that Powder Monkeys is basically a series of mini-games that are all easy to play, and comes with fun, cartoony graphics, both of which should help make it very popular in the China market. But just how popular? We have a launch strategy already planned, and we’re pretty confident we can get Powder Monkeys up into the Top Ten charts by the end of this month.

In fact, within four hours of launch, the game had already reached number 69 in Apple’s Top 100 Paid Chart. Please check this blog every day, because we’re going to keep tracking the rise of Powder Monkeys, and see how far it gets up the charts, all while explaining our launch and monetization strategy along the way. If it loses momentum before then, we’ll still share what we learned from this launch. And if it makes the Top Ten, we’ll party like, well, a dozen drunk monkeys at a karaoke bar. So stay tuned! DAY 2, NOVEMBER 20: OK, this is pretty cool — we launched just last Sunday morning, and as part of our daily update, by Monday evening local time, it just now hit number 30 on the Top Paid Apps chart in Apple’s app store in China.

Not a big boast, because it’s relatively easy to hit the top of China’s Paid App charts;, the real action in Chinese gaming is in free-to-play. Still, we had a feeling Chinese gamers would dig the game’s crazy combination of casual mini games, cartoon graphics, and super-polished gameplay from our pals at XMG. (Plus monkeys. You can never go wrong with monkeys. Especially monkeys shooting things.) And so far, early indications look like that instinct was right — it’s gotten some good reviews so far but it’s still early days. We’ll keep you all updated on how Powder Monkeys is tracking over the next few days, but the real test of the game’s success will be how well it climbs and sustains rankings once we go freemium with the title. Check back soon to see if our Monkeys keep climbing!

DAY 3 AND 4, NOVEMBER 22: It’s Thanksgiving for all our American friends, and right now we have something to be thankful for too: Powder Monkeys just became a Featured Game in Apple China’s App Store! Check out the screencap at left, with Powder Monkeys in the Featured section, displayed in not one but two slots., the had reached number 30 on the Top Paid Apps chart, but we’ve just switched it over to freemium in order to maximize distribution from the game being featured. Check back tomorrow to see how well it’s doing on China’s free apps charts, which require many times more traffic to hit the top. Meanwhile, we want to give thanks to all the Chinese gamers who’ve embraced Powder Monkeys, and to XMG for making such a kickass game. Happy Thanksgiving to everyone reading this blog who celebrates! Enjoy some turkey on us, while we make do with Peking Duck. DAY 5, NOVEMBER 23: After Apple chose Powder Monkeys from XMG to be, we changed it from being a paid app to a free-to-play game.

The result is what you see in the screen capture above — today, Powder Monkeys reached number 12 in Apple’s Top Free iPhone Apps chart, right below huge franchise hits like Gameloft’s Asphalt 7 and Fishlabs’ Galaxy on Fire 2. Agile Software Development Burn Down Chart Maker. Pretty awesome, especially considering we only published the game in China five days ago, last Sunday. On the second day after launch,, which is cool, but not very impressive,, the real action in the China mobile gaming market is in free apps, which monetize much better through IAPs. To contrast the volume of downloads for Paid vs Free apps in China, Powder Monkeys will drive almost 100x more downloads today as a freemium app than it did when it hit Top 30 as a Paid app, quite a big difference.